fashion marketing and management 1

“Savage X Fenty show has just started and I can already tell that this lingerie brand is going to kick Victoria’s Secret’s butt. Strong athletic women, no silly headdresses or diamond bras. And the collection will be for sale online the minute the show ends,” tweeted the journalist Christina Binkley “The show was raw. We were all half-naked skin, bones, rolls, curves, scars and stretch marks 100 per cent out for the world to see. In confidence, power and unity we were able to be unapologetically ourselves,  Personally, I usually really don’t like doing shows, they always make me feel like I have to put on a face and a walk that doesn’t feel like mine. But this one was so special because I felt like me. Everyone was so different, and all looked equally amazing. Most of the time in fashion, diversity feels like it’s more about hitting a quota. But this show was different: it was organic, and it came from a place of love.” - says the model Jazzelle Zanaughtti    talk...

    Victoria's Secret  is an American  brand who designs and  manufactures women's lingerie , womenswear, and beauty products . It was founded in 1977 by Roy Raymond and his wife Gaye Raymond as a response to packaged underwear, which the founders considered to be "ugly, floral-print nylon nightgowns”. The company is now the largest American retailer of women's lingerie with 1,017 company owned stores in 18 independently owned stores. Raymond spent 8 years prior to founding VS studying the lingerie market as he used ti be embarrassed when purchasing lingerie for his wife at departments stores. “When I tried to buy lingerie for my wife,” he recalls “I was face with racks of  Terry-cloth robes and ugly floral-print nylon nightgowns, and I always had the feeling the department store saleswomen thought I was an unwelcome intruder.” Raymond had hit jackpot on this niche  market as lacy thongs and p...