fashion marketing and management 1

Notes on what my zine will consist of by 2030, the industry  could reach a standstill  — with natural resources becoming so jeopardised that any move towards a more sustainable future will be near impossible.   over 218 million children are hard at work  —  73 million of those are working in hazardous conditions  that "directly endangers their health, safety, and moral development. While it's much easier to track the life of clothing once it's already made, retracing its origins is another story. That's why transparency, at every level, is crucial.  I  want to look into how fast fashion has not only effected the planet and how much environmental damage it has had over many years but also how fast fashion could not happen without sweatshops, child labours and unfair wages. Fast fashion is happening on such a mass scale because clothes are being made so cheaply and becoming so readily available, even some couture and designer clothing bought by consumers for thousa

How to print final zine File - print booklet  Booklet type - sadle stitch Margins - automatically adjust to fit marks and bleeds  Preview - make sure theres no errors  Print settings - make sure all pages are selected, make sure spreads is ticked Setup - selectA4 landscape, scale to fit  Marks and bleeds - make sure crop marks are ticked, tick bleed and slug Printer - check its on double sided print, duplex printing  Press okay Press print  Package file  File  Package  No errors  Include idml ticked Do this before you package  Command A Type - create outlines

First half of my zine Looking into the historical context of fast fashion Looking into the triangle shirtwaist factory fire and what proceeded because of that horrible incident. Why its still relevant today and how it still to this day impacts our lives. It was a tragedy that opened the nations eyes to how truly awful the working conditions in garment factories was.  Activists and labor unions like the International Ladies Garment Workers Union were at the forefront of this push for reforms. In1911 New York State did the most thorough investigation of factory conditions in U.S history. This bought new standards of workers rights throughout the country and has since been built up over many years. Although from looking at this fire and researching the horrific conditions these migrant workers were put you might think we’ve come such a long way, but your very much mistaken as we still have such a long way to go. For example a more recent event was the 2013 garment factory collapse in

The rise of sweatshops With massive immigration into the US  especially beginning in the late 1880s, sweatshops became common in American cities on the east coast. Southern and Eastern European  immigrants  were easy targets for manufactures and large companies who wanted to hardly dirt and only provided poor working conditions.  In many cases a lot of newly arriving immigrants were just glad to be provided jobs no matter how low the wages as there was so much discrimination and racial segregation. Many management systems took advantage of these immigrant workers who were thankful for any kind of job and worked them long, hard hours with no breaks and neglected the safety of these workers; removing any consideration for the human factor. Many governments knew about these awful working conditions however were most unwilling to intervene. It wasn’t until 1938 that minimum wage and maximum hours was legalised and sweatshops began to disappear from America and other rising countries. Ev

"slow fashion" "ethical production" new zine idea Tim Flanning disusing the great barrier reef Stella McCartney sustainable style  young consumers are changing the game  the younger generation are more conscious about what their buying and the origins of what their buying than any other generation  Numerous studies done in the past few years have confirmed that upwards of 65-70 percent of consumers under 35 around the world report that they will choose brands or retailers based on their ethical practices. brand 'EverLane'' was one of the first next gen brands to give detailed information about the factories, costs and raw materials sources for its clothing Stockholm-based Swedish Stockings has bucked the decline in the hosiery business by making its sheers and tights entirely of eco-friendly recycled yarns and using recycled purified water and renewable energy sources in its closed-loop production system. brands such as Levis and Gap have also

page 1 Introduction page  Explaining what my zine is about: Throughout this zine I’m going to be looking into the historical context behind ‘fast fashion’ and were it all began and comparing it to how far (or little) we have come. I’m going to be looking at the negative effects the fashion industry has created over time, such as: cheap child labour, sweatshops, mass wastage and extreme environmental issues. I’m going to be delving into why these issues have occurred but also how as a generation we need to face the facts and realise why it is so hard to escape the tunnel we dug. Social influencers, the general want for cheaper clothes and continually new trends, internet shopping and this habit of 'throwaway fashion’ that has been drilled into our skulls; and we wonder why fashion is not becoming more sustainable.