Victoria Secret statistics

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  • The annual VS fashion show broadcast worldwide during the December holiday season, on Thursday reported a 1% decline in comparable sales in the five weeks ended July 7
  • Worse yet, when stripping out online and other direct sales, store-only comparable sales fell 6%.
  • While still the No. 1 U.S. lingerie brand, Victoria's Secret has seen its share of the market slip by 2 percentage points, to 28.8%, over the past five years through 2017, compared with the 0.4 percentage point gain, to 2.3%, that Aerie posted over the same period, according to Euromonitor.
  • Forbes article titled ‘ heres the real problem behind Victoria secrets dramatic fall’ states they think one of the problems VS is facing is that ‘consumers increasingly seek labels with more authentic pitch - and brands like Aerie, from American eagle Outfitters have responded with images of real people’ they also state that VS could be “lousing touch with the times” with the retouched images of super skinny supermodels instead of something a little bit more “real”. 


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