Victoria Secret - alternatives

-
  • Savage x Fenty
  • Les girls les boys
  • Nubian skin 
  • Reformation 
  • Svala
  • Moonbird
  • Naja
  • Ayten Gasson
  • Underprotection
  • Use Surana





  • The casting director James Scully has been speaking out about fashion’s equality problem for a long while and is happy to see change in the conservative lingerie market. “I think the idea of that kind of Vegas-style parade of overt showgirls is no longer modern,” he argues. “A pageant-type, Barbie show feels totally out of step. Even Miss America is trying to modernize the way they hold a competition.” - subtly hinting towards Victoria secrets runway shows and their choice of models and glitzy lingerie.

  • The eclectic crew was cast by Samuel Ellis Scheinman. “Savage X Fenty show has just started and I can already tell that this lingerie brand is going to kick Victoria’s Secret’s butt. Strong athletic women, no silly headdresses or diamond bras. And the collection will be for sale online the minute the show ends,” tweeted the journalist Christina Binkley

  • Enter Rihanna. Not content with merely shaking up a beauty market that seemed committed to ignoring non-white women, she’s now Fenty-fying our underwear drawers. She’s spotted the gap in the market for underwear that doesn’t equate female excellence with a penchant for goji berries and 5am starts to get to the gym. Her Savage x Fenty show, presented during New York Fashion Week, was a festival of flesh of all different skin tones. There were curves and stretchmarks, sagging stomach and six-packs, love handles and super ‘fupas’ (thanks again, Beyoncé) and enormous pregnant bellies - quote from a vogue article “how Rihannas savage Fenty is changing the lingerie game’’ - https://www.vogue.co.uk/article/rihanna-fenty-is-changing-the-lingerie-game

  • Reformation have brought out a new line of ethical lingerie where the collection is priced from $12-$45 and is made from Lenzing Tencel, recycled lace and eco mesh. However size ranges are only XS-L which is not as inclusive as savage x Fenty. It is a female-founded company with a leadership team made up of around 80% women.
  • “In today’s culture, our self-worth is too often based on appearance, and lingerie campaigns tend to focus only on our bodies, While it’s arguably hard to show lingerie without getting half-naked, today we wanted to hone in on other qualities as well. Like, you know, brains and accomplishments. Because that’s hot.” - quote from the instagram page of reformation, again hinting towards brands like Victoria secret who completely hone in on the way you look.

  • Uye Surana is dedicated to sustainable, thoughtful design. Their materials are sourced from a healthy and growing list of local suppliers, some trusted overseas suppliers, and a proportion of reclaimed deadstock. And to top it off, they're one of the only lingerie brands currently serving such a wide size range. - https://www.huffingtonpost.co.uk/entry/ethical-and-sustainable-lingerie-brands-better-than-victorias-secret_us_5a69f1cce4b002283009e17b

Comments

Post a Comment

Popular posts from this blog

Victoria Secret - PESTEL analysis

-
POLITICAL: A statement from VS’s chief marketing officer Ed Razek made around transgender and plus size models not being included in the VS fashion show as the show is a ‘fantasy’ and they are not part of it. This got a lot of hate and backlash. VS released a range under the slogan Bright Young Things which features  tops and thongs with the slogans “Enjoy the view”, “Wild”,  “Call Me” and “Now or Never”. VS boss claimed the range let 15 and 16 year old girls be “older” which has sparked controversy between parents who are accusing VS of “sexualising our daughters” and “making it hard to raise wholesome children”. This is the first time they’ve been pulled up for there target audience being too young. ECONOMIC: From 2005 to 2015, clothing, footwear and accessories purchases dropped from 45 to 38 percent within teenagers, according to Piper Jaffray’s latest teen spending review, published in October 2015.  Teen's ar...
Read more

Victoria Secret - Competitors

-
Image
“Savage X Fenty show has just started and I can already tell that this lingerie brand is going to kick Victoria’s Secret’s butt. Strong athletic women, no silly headdresses or diamond bras. And the collection will be for sale online the minute the show ends,” tweeted the journalist Christina Binkley “The show was raw. We were all half-naked skin, bones, rolls, curves, scars and stretch marks 100 per cent out for the world to see. In confidence, power and unity we were able to be unapologetically ourselves,  Personally, I usually really don’t like doing shows, they always make me feel like I have to put on a face and a walk that doesn’t feel like mine. But this one was so special because I felt like me. Everyone was so different, and all looked equally amazing. Most of the time in fashion, diversity feels like it’s more about hitting a quota. But this show was different: it was organic, and it came from a place of love.” - says the model Jazzelle Zanaughtti    talk...
Read more

Victoria Secret statistics

-
Image
The annual VS fashion show broadcast worldwide during the December holiday season, on Thursday  reported  a 1% decline in comparable sales in the five weeks ended July 7 Worse yet, when stripping out online and other direct sales, store-only comparable sales fell 6%. While still the No. 1 U.S. lingerie brand, Victoria's Secret has seen its share of the market slip by 2 percentage points, to 28.8%, over the past five years through 2017, compared with the 0.4 percentage point gain, to 2.3%, that Aerie posted over the same period, according to Euromonitor. Forbes  article titled ‘ heres the real problem behind Victoria secrets dramatic fall’ states they think one of the problems VS is facing is that ‘consumers increasingly seek labels with more authentic pitch - and brands like Aerie, from American eagle Outfitters have responded with images of real people’ they also state that VS could be “lousing touch with the times” w...
Read more