Victoria Secret- social media and influencer marketing

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discuss the brand use of social media and influencer marketing 
- research there social media outputs such as facebook twitter instagram and youtube 
-Victoria’s Secret was the dominant retail brand on social media in 2017, receiving more than 352 million cross-platform actions (likes, comments, retweets, etc.) across Facebook, Twitter and Instagram. The lingerie brand’s total accounted for 28% of all cross-platform actions among retailers, according to the State of Social report from Shareablee.
-Facebook appears to be losing ground among retailers and their customers. The estimated number of retail impressions on Facebook fell 33%, as did the number of Facebook actions. However, the average number of retail Twitter actions grew by 64%, while the number of Instagram actions rose 14%. - facts fromhttps://www.retailtouchpoints.com/features/news-briefs/victoria-s-secret-generates-28-of-all-retail-social-media-actions
- Using a variety of platforms including Tumbler , Instagram, Facebook and Snapchat the organization has connected with the consumer providing them an inside look behind fashion shows, upcoming promotions as well and the cast list for the upcoming Angels.  What this provides to the consumer is direct access to the brand, an opportunity to feel connected as well as an and enhanced sense of loyalty. 
- “The primary goal of Victoria’s Secret social media marketing strategy is to build brand identity in focused market localities. Victoria’s Secret produces market specific products licensing local sports franchises or institutional identities, these products are the primary content driver for posts that target potential customers in the relevant media market.” -a former Category Manager with the brand Karen Harris - quote fromhttp://smbp.uwaterloo.ca/2017/03/is-social-media-victorias-secret/
- famous influencers and celebrities Victoria secret use include Kendall Jenner and Bella and Gigi Hagid.
- Victoria secret angels are contracted to be brand ambassadors for at least 50 days to promote VS
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