Writing a brand marketing report

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The basics of report writing:
  • Needs a clear beginning, middle and end 
  • What you write needs to be logical 
  • The end needs to have a conclusion 

Example of outline of a business report:
  • Title page - student number, project looking at, project title
  • Contents page - whats inside the report 
  • Abstract - mini introduction before your main introduction 
  • Introduction 
  • Mid section of the report - deals with the key issues under discussion 
  • Conclusion - conclusion what you found in the main report 
  • Recommendations from your report research and findings 
  • Bibliography 
  • Appendices - evidence that u looked at but couldn’t fit into the report, needs to tie back into the report 

What does the content breakdown look like 
  • Title page example: 
Institution title
Insert title of your piece 
By
Insert your name 
Ba (hons)
Insert date - month - year

Word count - 2700- 3300 max - only counting report 

  • Contents page 
List of all the things you discuss on your report in chronological order 

  • Introduction 
An over view of what you intend to discuss 
Keep the convo concise 
Discuss the key points of your report and your intended research 
Give a flavour of what you anticipate your findings/research may extract 

  • Headers 
2 topshop - this is the main header of the section 
2.1 research findings - secondary heading
2.2 - sub-heading 

  • Conclusion 
This is a summery of your research finds/report intentions 
This must be to the point and concise - remember overall word count 

  • Recomdantions 
These are your recomdations to industry from research gathered 
To complete this part of the report consider 
Why does your chosen brand have issues
What if anything are they doing to redress this 
Where is the brand situated where do you feedlots the brand need to be 
How can the brand intervene through its current situation, what can it do to change its fate, consider market condition, positioning in the market 

  • Bibliography 
Add all your long referencing through the bibliography 

  • Appendices
Can be used to relate any information that connects to your essay context, but would not be put in the full essay itself 
For example a sample of a survey you have constructed 
A full quote which attaches to a segment of a quote from your full essay   

Who is the intended audience?
Why is the report needed?
What do the audience want to find out?
What sections does your report need?
How long should the report be?
When is the deadline?
What is the word count? - 3,000 words
Avoid bullet points



SWOT analysis - apply to your brand research 
  • Strength - internal 
  • Weaknesses - internal
  • Opportunities - external 
  • Threats - external 

PESTLE analysis - the world around the brand
  • Technological - digital, customer experience,  advertising 
  • Political 
  • Economic - living wages etc 
  • Social - age, sex,family 
  • Environmental - recycling 
  • Legal - content of the product/garment 

4P’s in relation to marketing strategy 
  • Products 
  • Price 
  • Place 
  • Promotion 

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