Concept

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  • The aim behind this northern soul themed video and chosen photograph was to try and make it as authentic as possible.
  •  Me and my team researched in depth into the fashion around the time of northern soul (which was bits of 60's/70's/80's) 
  • we looked into the prominent brands that were occurring, the music that was being played and the trends that were being set. 
  • Our concept for the 60 second video was what a typical night in Sheffield would of been like if you were into northern soul in the 70's. 
  • We wanted to start off in the record store putting on a record and jiving to music in the store. We would then proceed into town after taking some 'drugs' and ending up in a typical northern club where the dancing was extravagant and sweaty and the music was loud. We concluded the night by looking worn out in a chip-shop eating chips.
  • hire clothes from a retro shop 
  • use brands such as Doc Martens and Fred Perry 



  • The main aim for us was to make sure the styling was on point and relevant to our given brief. 

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