Here are two of my promotional posters I made for university exhibition at the Kommune on the 7th of May. Both of these posters include me and my groups own photos with my editing and photoshop on top.
“Savage X Fenty show has just started and I can already tell that this lingerie brand is going to kick Victoria’s Secret’s butt. Strong athletic women, no silly headdresses or diamond bras. And the collection will be for sale online the minute the show ends,” tweeted the journalist Christina Binkley “The show was raw. We were all half-naked skin, bones, rolls, curves, scars and stretch marks 100 per cent out for the world to see. In confidence, power and unity we were able to be unapologetically ourselves, Personally, I usually really don’t like doing shows, they always make me feel like I have to put on a face and a walk that doesn’t feel like mine. But this one was so special because I felt like me. Everyone was so different, and all looked equally amazing. Most of the time in fashion, diversity feels like it’s more about hitting a quota. But this show was different: it was organic, and it came from a place of love.” - says the model Jazzelle Zanaughtti talk...
POLITICAL: A statement from VS’s chief marketing officer Ed Razek made around transgender and plus size models not being included in the VS fashion show as the show is a ‘fantasy’ and they are not part of it. This got a lot of hate and backlash. VS released a range under the slogan Bright Young Things which features tops and thongs with the slogans “Enjoy the view”, “Wild”, “Call Me” and “Now or Never”. VS boss claimed the range let 15 and 16 year old girls be “older” which has sparked controversy between parents who are accusing VS of “sexualising our daughters” and “making it hard to raise wholesome children”. This is the first time they’ve been pulled up for there target audience being too young. ECONOMIC: From 2005 to 2015, clothing, footwear and accessories purchases dropped from 45 to 38 percent within teenagers, according to Piper Jaffray’s latest teen spending review, published in October 2015. Teen's ar...
Self acceptance and natural beauty replace the restrictive norms of the past. Has there been a shift in what sexy means? Statistics have rounded that VS’s current consumer demographic is between the age of 13-34 however there has been much resentment and anger around VS target audience being way too young, sexualising a lot of young girls by inappropriatley targeting them in with the ‘PINK’ collection in VS. Not only that but by putting both collections in the same store VS are further enticing the younger generation to venture into the Victoria Secret store instead of PINK. PINK’s inappropriate sexualisation of teenagers/children has had much hate on its facebook page with one saying “I’m disgusted by your decision to sexualise children” and blog posts saying “Victoria Secret has hit a new low”. Stuart Burgdoerfer, the Chief Financial Officer at Limited Brands (Victoria’s Secret’s parent co...
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