rationale

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reason's why we decided to go for a very authentic 70's mod vibe:


  • we wanted our photoshoot and video to represent northern soul and the music as much as possible
  • we didn't want to do a lot of tweaking to the video and images. 
  • Myself and my group defiantly wanted to give the project a little modern spin though just to add our own individuality and style to the piece to make it our own and to stand out. 
  • Myself and my group were all very interested in the styling and photography of this project so that's why we decided to make those two a priority and really focus and research everything we could. 

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