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Victoria Secret - Competitors

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“Savage X Fenty show has just started and I can already tell that this lingerie brand is going to kick Victoria’s Secret’s butt. Strong athletic women, no silly headdresses or diamond bras. And the collection will be for sale online the minute the show ends,” tweeted the journalist Christina Binkley “The show was raw. We were all half-naked skin, bones, rolls, curves, scars and stretch marks 100 per cent out for the world to see. In confidence, power and unity we were able to be unapologetically ourselves,  Personally, I usually really don’t like doing shows, they always make me feel like I have to put on a face and a walk that doesn’t feel like mine. But this one was so special because I felt like me. Everyone was so different, and all looked equally amazing. Most of the time in fashion, diversity feels like it’s more about hitting a quota. But this show was different: it was organic, and it came from a place of love.” - says the model Jazzelle Zanaughtti    talk...
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Victoria Secret - PESTEL analysis

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POLITICAL: A statement from VS’s chief marketing officer Ed Razek made around transgender and plus size models not being included in the VS fashion show as the show is a ‘fantasy’ and they are not part of it. This got a lot of hate and backlash. VS released a range under the slogan Bright Young Things which features  tops and thongs with the slogans “Enjoy the view”, “Wild”,  “Call Me” and “Now or Never”. VS boss claimed the range let 15 and 16 year old girls be “older” which has sparked controversy between parents who are accusing VS of “sexualising our daughters” and “making it hard to raise wholesome children”. This is the first time they’ve been pulled up for there target audience being too young. ECONOMIC: From 2005 to 2015, clothing, footwear and accessories purchases dropped from 45 to 38 percent within teenagers, according to Piper Jaffray’s latest teen spending review, published in October 2015.  Teen's ar...
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module 1 - fashion evolution

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First half of my zine Looking into the historical context of fast fashion Looking into the triangle shirtwaist factory fire and what proceeded because of that horrible incident. Why its still relevant today and how it still to this day impacts our lives. It was a tragedy that opened the nations eyes to how truly awful the working conditions in garment factories was.  Activists and labor unions like the International Ladies Garment Workers Union were at the forefront of this push for reforms. In1911 New York State did the most thorough investigation of factory conditions in U.S history. This bought new standards of workers rights throughout the country and has since been built up over many years. Although from looking at this fire and researching the horrific conditions these migrant workers were put you might think we’ve come such a long way, but your very much mistaken as we still have such a long way to go. For example a more recent ev...
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