module 1 - fashion evolution

-
Thursday 11th October

-research zines 
-PYMCA - research - photo archive

Major civilisations 
  • The renaissance 
  • TheTudor 
  • Elizabethan
  • Georgian
  • Regency
  • Victorian 


Late Victorian (1870s-1890s)
  • growing urbanisation
  • Rising American super power 
  • Electricity age
  • Modernity trend 
  • Foundation of fashion system/haute couture (Charles Fredrick Worth)
    • Harper’s bazar/fashion magazines
    • Access for the working class to middle/upper class entertainment 
  • 1892 Chicago worlds fair 
  • ‘The modern women’
  • Fashion dolls 



120 years of fashion 

1900s
  •  home electricity/telephones
  • Motor cars
  • Counter industrialisation 
  • Art nouveau/organic forms
  • Hyper femininity/soft colours 
  • Triangle shirtwaist factory fire (morality in fashion) - research 
  • Maximum adornment
  • Hour glass figure/wasp waist 
  • The Gibson girl/cottage loaf
  • Alphonse Mucha


1910’s
  • Freedom from the corsets/ Paul Poiret 
  • Ballet Russes
  • Exotic obsession 
  • Eaton bob
  • Suffragettes 
  • First wave feminism 
  • Short hair experimentation 


1920’s
  •  post WW1/focus on modernism 
  • Jazz age/new york
  • Art Deco/geometry
  • ProhibitionAmerica 
  • Female vote
  • Boyish fashion 
  • Metallics 
  • Rebellious women/flapper girl 
  • Vino republic 


1930’s
  •  return to femininity 
  • Great Depression/mass employment 
  • Super glam Hollywood escapism 
  • Conservative/propriety 
  • Slinky, Mayy silhouette 
  • Polka dots
  • Poverty/feed sack dress 


1940’s
  • WW2
  • Complete focus on the war effort 
  • Material shortage 
  • Propaganda archetypes
  • Crazy hair 
  • The power women 
  • Pin up girls 
  • Victory rolls 


1950’s 
  • Post war return to femininity/ escapism 
  • Hour glass figure/ boobs 
  • Atomic era
  • Early space/ sci-fi obsession
  • The Dior new look 
  • Paris reclaiming fashion 
  • Family focus, house wife 
  • Atomic boobs


1960’s 
  •  rebellion against the parent 
  • Baby boomer explosion 
  • Return to childhood/the past  
  • Post Kennedy assassination 
  • Pop music explosion 
  • Civil rights movement 
  • Counter culture/Vietnam protest 
  • Prêt-à-Porter ( ready to wear )
  • Teenage generation 
  • Swinging London 


1970’s
  • Rise of the terrorist/ Baader-Meinhof/ IRA / PLO
  • Oil crisis 
  • Water gate 
  • Jonestown massacre 
  • Rise of the serial killer
  • 60’s fall out/ disenfranchised 
  • Trends focus/ escapism 
  • Polyester 
  • Super trends
  • Textiles 
  • Glam rock 
  • Edwardian revival 


1980’s 
  • Reagan/ Thatcher
  • Capitalism / greed is good 
  •  Nuclear threat
  • Mass unemployment 
  • Growing division between rich and poor
  • Excess/ escape 
  • Gender challenge 
  • Post people 
  • Shoulder pads
  • New Romantics 
  • Japanese challenge /deconstructive


1990’s
  • Left wing boomer world leaders 
  • Optimistic decade
  • Counter fashion 
  • Counter 80’s 
  • Natural / real craze 
  • Death of princess Diana 
  • Real instead of glam 
  • Drug culture 
  • The internet 
  • Raves / drugs 
  • Heroine chic
  • Super models 
  • Fashion as concept art 



2000’s
  • internet generation 
  • Millennium futurism 
  • Counter 90’s minimalism 
  • 9/11 
  • Global finical crisis
  • Rising Asian super powers / China influence 
  • The start of fast fashion 
  • Juicy couture tracksuits 
  • NU metal 
  • Chavs 
  • Digital futurism 


2010’s
  •  Instagram superstars 
  • Celebration of the freak 
  • Street wear take over 

Comments

Post a Comment

Popular posts from this blog

Victoria Secret - PESTEL analysis

-
POLITICAL: A statement from VS’s chief marketing officer Ed Razek made around transgender and plus size models not being included in the VS fashion show as the show is a ‘fantasy’ and they are not part of it. This got a lot of hate and backlash. VS released a range under the slogan Bright Young Things which features  tops and thongs with the slogans “Enjoy the view”, “Wild”,  “Call Me” and “Now or Never”. VS boss claimed the range let 15 and 16 year old girls be “older” which has sparked controversy between parents who are accusing VS of “sexualising our daughters” and “making it hard to raise wholesome children”. This is the first time they’ve been pulled up for there target audience being too young. ECONOMIC: From 2005 to 2015, clothing, footwear and accessories purchases dropped from 45 to 38 percent within teenagers, according to Piper Jaffray’s latest teen spending review, published in October 2015.  Teen's ar...
Read more

Victoria Secret - Competitors

-
Image
“Savage X Fenty show has just started and I can already tell that this lingerie brand is going to kick Victoria’s Secret’s butt. Strong athletic women, no silly headdresses or diamond bras. And the collection will be for sale online the minute the show ends,” tweeted the journalist Christina Binkley “The show was raw. We were all half-naked skin, bones, rolls, curves, scars and stretch marks 100 per cent out for the world to see. In confidence, power and unity we were able to be unapologetically ourselves,  Personally, I usually really don’t like doing shows, they always make me feel like I have to put on a face and a walk that doesn’t feel like mine. But this one was so special because I felt like me. Everyone was so different, and all looked equally amazing. Most of the time in fashion, diversity feels like it’s more about hitting a quota. But this show was different: it was organic, and it came from a place of love.” - says the model Jazzelle Zanaughtti    talk...
Read more

Victoria Secret statistics

-
Image
The annual VS fashion show broadcast worldwide during the December holiday season, on Thursday  reported  a 1% decline in comparable sales in the five weeks ended July 7 Worse yet, when stripping out online and other direct sales, store-only comparable sales fell 6%. While still the No. 1 U.S. lingerie brand, Victoria's Secret has seen its share of the market slip by 2 percentage points, to 28.8%, over the past five years through 2017, compared with the 0.4 percentage point gain, to 2.3%, that Aerie posted over the same period, according to Euromonitor. Forbes  article titled ‘ heres the real problem behind Victoria secrets dramatic fall’ states they think one of the problems VS is facing is that ‘consumers increasingly seek labels with more authentic pitch - and brands like Aerie, from American eagle Outfitters have responded with images of real people’ they also state that VS could be “lousing touch with the times” w...
Read more