propaganda brand strategy presentation

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  1. Immersion
  2. Insight 
  3. Brand development 
  4. Strategy 



Strategy 
  1. Acquisition - attract new customers 
  2. Frequency - increase regularity of purchase 
  3. Average weight of purchase - increase number of products purchased 


Brand requirements 
  • Identity and assets - logo, product, photography, global guidelines 
  • Packaging - why should I buy it? What does gifting look like?
  • Distributor communication 
  • Website 
  • Education - provide the benefits, the stats, the science bit 
  • Sales strategy and support 
  • Channel branding 


Continuous innovation


  1. Seasonal and gifting 
  2. Brand collaboration 
  3. New product development 

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