Fashion Communication module introduction

-
- final output, magazine, social, ecommerce
- garment and accessory selection 
- makeup and hair
- photoshoot location  

events, exhibitions and catwalk shows:graphic design and advertising:
- brand and atheistic 
- target audience 
- tone, colour, layout design
- products to be advertised 
- concept and narrative 
- technical skills 

visual merchandising and retail space:
- window displays 
- pop up stores
- architecure 
- customer journey and inshore experience 
- available space and existing space 
- budget and time frame 
- product, range, offers, promotions 

styling and photography:
- ecommerce shots
- magazine editorials 
- advertising campaigns 
- events 
- test shoots 
- street style/photography
- budget and time frame 
- purpose 
- in store, pop up event 
- in store exhibition 
- gallery exhibition 
- press event 
- catwalk shows
- brand aesthetic 
- target audience 
- budget and time frame 
- purpose of the event 
- available space 

- garment/image curation 

Comments

Post a Comment

Popular posts from this blog

Victoria Secret - PESTEL analysis

-
POLITICAL: A statement from VS’s chief marketing officer Ed Razek made around transgender and plus size models not being included in the VS fashion show as the show is a ‘fantasy’ and they are not part of it. This got a lot of hate and backlash. VS released a range under the slogan Bright Young Things which features  tops and thongs with the slogans “Enjoy the view”, “Wild”,  “Call Me” and “Now or Never”. VS boss claimed the range let 15 and 16 year old girls be “older” which has sparked controversy between parents who are accusing VS of “sexualising our daughters” and “making it hard to raise wholesome children”. This is the first time they’ve been pulled up for there target audience being too young. ECONOMIC: From 2005 to 2015, clothing, footwear and accessories purchases dropped from 45 to 38 percent within teenagers, according to Piper Jaffray’s latest teen spending review, published in October 2015.  Teen's are not only spending less on fashion they’re spending le
Read more

module 1 - fashion evolution

-
Image
Notes on what my zine will consist of by 2030, the industry  could reach a standstill  — with natural resources becoming so jeopardised that any move towards a more sustainable future will be near impossible.   over 218 million children are hard at work  —  73 million of those are working in hazardous conditions  that "directly endangers their health, safety, and moral development. While it's much easier to track the life of clothing once it's already made, retracing its origins is another story. That's why transparency, at every level, is crucial.  I  want to look into how fast fashion has not only effected the planet and how much environmental damage it has had over many years but also how fast fashion could not happen without sweatshops, child labours and unfair wages. Fast fashion is happening on such a mass scale because clothes are being made so cheaply and becoming so readily available, even some couture and designer clothing bought by consumers for thousa
Read more

module 1 - fashion evolution

-
First half of my zine Looking into the historical context of fast fashion Looking into the triangle shirtwaist factory fire and what proceeded because of that horrible incident. Why its still relevant today and how it still to this day impacts our lives. It was a tragedy that opened the nations eyes to how truly awful the working conditions in garment factories was.  Activists and labor unions like the International Ladies Garment Workers Union were at the forefront of this push for reforms. In1911 New York State did the most thorough investigation of factory conditions in U.S history. This bought new standards of workers rights throughout the country and has since been built up over many years. Although from looking at this fire and researching the horrific conditions these migrant workers were put you might think we’ve come such a long way, but your very much mistaken as we still have such a long way to go. For example a more recent event was the 2013 garment factory collapse in
Read more